Payment instruments continue to grow from cash to non-cash payment. In the last decade, there has been a wave of digitization and penetration into people’s lives that drastically change people’s behavior. Currently the trend of online payments in Indonesia has steadfast growth, largely contributed by national digital transformation and the support of government regulations that help businesses thrive and innovate. Called the National Non Cash Movement, the campaign was initiated by the government and Bank Indonesia since 2013 to promote cashless lifestyle.
The digitization of payment system is increasingly amplified through the development of server-based electronic money instrument in smartphone applications. Bank Indonesia notes that the electronic money market is currently dominated by non Bank companies, though the operation itself is inseparable from the role of the Banks such as the process of balances top-up, placement of funds settles, to settlement.
However, a data released by Bank Indonesia also suggests that in January 2021 there was still a positive growth in currency and demand deposits of 18.7% (YoY). This shows that the public’s need for cash is still relatively high and that the role of ATM machines is currently still very much needed both for the provision of currency and electronic transactions for people who are not familiar with applications on smartphone.
Tackling those challenges, digital wallet services such as LinkAja and ATM-based transaction services provided by Banks such as ATM Link come with various supporting features that fulfilled people’s payment transaction needs. Both with its own form and powerful functions, the two products complement payment system facilities in Indonesia, thus contributes to the advancement of national economy through the inclusion of payment instruments.
ATM Link is an ATM-based transaction service offered by the Association of State-Owned Banks (Himbara) namely Bank BTN, BNI, Bank Mandiri and BANK BRI that allows customers to make cash withdrawal transactions, balance inquiry, interbank transfers, bill payments, credit purchases, top up electronic money and other banking transactions. Currently there are more than 53,000 ATM Link spread throughout Indonesia, reaching to every corner of the country.
Previously named TCASH which then transformed through the integration of 4 Himbara Banks in server-based electronic money services and as of February 21, 2019 became LinkAja, is a mobile application-based virtual wallet that stores balances used to pay various electronic transactions such as internet data purchases, merchant payments and others. Thanks to the development of Sharia finance, LinkAja now has LinkAja Syariah services. Users can top up LinkAja balances using Bank accounts (ATM Himbara, ATM BCA, Mobile Banking, Internet Banking, SMS Banking, Mini ATM, Virtual Account, GraPARI, and retail stores that have cooperated).